Category Archives: YOU CAN BE SURE OF SHELL

CHAPTER 7: “You Can Be Sure of Shell….”

“You Can Be Sure of Shell” was one of the best-known advertising slogans of all time.  First used in Great Britain during 1937 in print advertising it subsequently became a jingle sung on television by the legendary American “crooner,” Bing Crosby.

Those of pensionable age may fondly remember the advertising jingle – “You can be Sure of Shell,” – featured in TV commercials aired in the 1950′s. The song was ideally suited to the legendary crooner, Bing Crosby, who sung the praises of Shell. read more

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